Following that was security breaches that were highly publicized and adding to consumer concern. Other features like “privacy mode” in browsers also made consumers aware that their behavior was not private. TG: My perspective is that Ad networks abused their cookie privileges and that made consumers aware of and resentful towards the mysteries tracking of behavior online. Why are Google and Apple making these changes now? Recent updates to ITP restrictions are now limiting the duration of LocalStorage (a first-party storage similar to cookies) when someone clicks through an advertisement. ITP limits third-party cookies and first-party cookies in specific cases. TG: Apple’s ITP is primarily a reduction for those features that many digital marketing vendors (mostly ad networks) use to understand visitor behavior across web properties. It does not mean it will always be readable, but for now, Google allows third-party cookies to be read when the developer creating the cookie says, “Yes, please allow this to be read across domains.”Ĭan you explain the difference between ITP and SameSite? This gives the third-party cookie a little more of an extended life in Google Chrome. This is also required in all data collection endpoints that want to use third-party cookies. Because this cookie is used to stitch visitors across web properties (when possible) this is a required change in Tealium data collection. This means the Tealium server-side cookie is now readable in a 3rd-party context. Tealium is (has) made the update to our Tealium Collect and other data-collection endpoints to respond with a setcookie response to “None”. That means that anyone wanting to read a 3rd party cookie in a 3rd-party context needs to change the way they set the cookie. The new default changes from “None” to “Lax”. Ty Gavin: Google Chrome will be (was) updated in version 80 to change the default SameSite value. What is going on with Google’s SameSite update?
0 kommentar(er)
